The Design People, Inc. announced today that it has appointed Vinny LaBarbera as President of the company’s North America location. The Design People, Inc. is an industry leader in website design, development and online marketing across numerous industries with over 7,000 domestic and international clients.
LaBarbera, widely recognized as an innovative strategist and industry opinion-maker, joined The Design People, Inc. in 2006 as an Online Marketing Specialist. He subsequently launched the company’s Internet marketing unit, imFORZA, which now represents sustained and significant growth for the company. imFORZA began with a staff of three pioneers and, within 18 months, had become the company’s second largest business unit, and its most profitable, with over 2,500 customers and a 98% client retention rate. imFORZA has emerged as an industry leader for providing effective online marketing solutions for businesses in a variety of industries, especially real estate. Prior to The Design People, Inc., LaBarbera accumulated years of experience in marketing, sales, strategy and business development as an executive with The Home Depot Corporation and with investment bank Goldman Sachs.
LaBarbera received both of his business degrees, B.S. in Business and Marketing and M.B.A. in Entrepreneurship and Marketing, from USC’s prestigious Marshall School of Business.
“Vinny is one of our most experienced and talented leaders. Over the past four years, he has been a strong and visionary manager with a tireless work ethic,” said Tiger Bitanga, CEO of The Design People, Inc. “As President of our North America location, we will better position the company to execute an integrated web strategy across our entire brand portfolio providing great customer experiences globally.”
Now in its eleventh year of successful operation, The Design People, Inc. North America currently operates three divisions: Agent Image, its real estate website design unit, imFORZA, specializing in Internet marketing and lead generation and The Design People Small Business, which specializes in website creation and marketing services for small- and mid-cap enterprises. The company builds exceptional websites and offers its clients an array of results-oriented web marketing services across its operating units.
LaBarbera describes his charter as an opportunity to elevate The Design People, Inc., its three operating divisions, and future business units to new levels of performance, innovation and creativity. He advises, “As a leading service provider in our industry, it is our responsibility to outpace Internet innovation. We will accomplish this by aggressively evaluating and implementing best-in-class technologies as they emerge while always maintaining creativity and effective branding. I am honored to lead our talented and dedicated team as we break new ground on behalf of our clients and the industries they represent.” He continues, “My goal is to achieve the highest levels of service at each customer touch point by making The Design People’s products and services the gold standard by which web marketing companies are evaluated.”