The Design People, Inc. announced today that it is entering into a strategic relationship with Google™ to become an authorized reseller of the Google AdWords™ advertising program. The Design People, Inc. is one of the first web design and Internet marketing companies in the Google AdWords Authorized Reseller program.
The agreement with Google helps The Design People, Inc. deliver the power of Google AdWords to local merchants, and positions the company as one of the top resources for online marketing. Small and medium-sized businesses working with The Design People, Inc. receive professional, full-service account management, from account setup to ongoing monitoring and optimization.
According to Tiger Bitanga, CEO of The Design People, Inc., “The Design People being named a Google AdWords Authorized Reseller places us into a select group of companies who receive training directly from Google. Combined with our website design services and online business tools, this increases our ability to successfully complete online marketing campaigns particularly for customers of our real estate division Agent Image – most of whom are top real estate brokers and agents nationwide.”
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling, and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts.
As more marketers begin to realize that Google AdWords provides a cost effective way to reach targeted audiences online, the number of new advertisers continues to increase – as does the demand for authorized resellers to assist AdWords novices in getting the most out of their marketing budgets.
Vinny LaBarbera, Internet Marketing Manager for The Design People, Inc., states, “A trained AdWords specialist can make even the smallest budget go a very long way. Our team helps inexperienced AdWords advertisers use online marketing to drive their businesses to success. With our in-depth, consultative approach tailored to our customers’ needs, we constantly work to achieve optimal campaign performance and high returns on their investments.”